Over the past few years, I’ve worn many hats—broker, trainer, strategist, mentor, and sometimes, crisis manager. But one role has tested me more than all the others: leader.
Leading a real estate company in Abu Dhabi today is not what it used to be.
It’s not just about sales, structure, or systems.
It’s about holding the weight of people, performance, market shifts, and expectations—all at once.
Who I Am as a Leader
I believe in structure, not chaos.
In clarity, not confusion.
In building a company that lasts—not one that just sells.
I lead with vision. I plan ahead. I anticipate market changes. I constantly ask:
• What systems will make my agents more productive?
• What tools will help us stand out in a saturated market?
• What kind of culture am I really building?
But leadership is not just about answers—it’s about tough decisions.
And lately, the toughest one has been realizing that not everyone is ready to grow with you.
How I Think as an Agent
When I take on a project, I don’t just pitch units.
I study the numbers, understand the developer, forecast appreciation, compare locations, and visualize the end buyer’s journey. Then I translate that into marketing, training, WhatsApp messages, and strategy.
I don’t just sell—I position.
I teach my agents to think like entrepreneurs.
I guide clients with evidence and empathy.
Because in this market, it’s not about who talks the loudest—it’s about who understands the most.
The Frustration Behind the Vision
The reality is… not everyone wants to grow.
Some want shortcuts. Some vanish after getting leads. Some forget what trust and teamwork mean.
And yes, that’s frustrating—especially when you give everything:
- Company-paid ads
- Full training & coaching
- Systems like CRM, PREAD, and AI tools
- Admin support, listing credits, and top-tier branding
Sometimes I ask myself: Is this worth it?
And then I remember why I started:
Because I believe the UAE market deserves better leaders, smarter agents, and stronger companies.
What I Stand For
• I stand for professionalism in an industry that’s losing its discipline.
• I stand for performance with empathy—not pressure without purpose.
• I stand for long-term value—for clients, for developers, and for my team.
If that makes me demanding—so be it.
Because I didn’t come this far to run an average company.
I’m here to raise the bar.
To Fellow Leaders and Brokers Reading This:
If you’re exhausted, I get it.
If you feel alone in your standards, I get that too.
But don’t lower the bar just because others won’t reach for it.
Keep going.
Keep leading.
And build something worth being proud of.
Because one day, the market will reward those who didn’t cut corners.
📩 Request a Free Consultation at +971549900046 or email yasar@remax-sc.com
Author: Ms.Yasar Abu Hejleh Broker-Owner | SC AI Realty by RE/MAX
