I didn’t build my company to chase people.

I built it to build people—to empower, train, mentor, and watch them grow. I believed that if I poured in the time, tools, and support… the results would come. The loyalty would follow.

But today? The truth is hard to admit:

Managing a real estate team in Abu Dhabi in 2025 is exhausting. It’s not about leading anymore—it’s about surviving.

This Is Not the Leadership I Signed Up For

I lead a company that pays for everything—offices, licenses, leads, marketing, admin, CRM systems, training. We provide more support than most brokerages could dream of.

And yet…

I spend my days chasing agents for follow-ups.

Pushing them to update the CRM.

Asking them to simply do what they promised to do.

What used to be a team effort now feels like constant firefighting—trying to keep a company afloat while people drift in and out with no sense of responsibility.

The Abu Dhabi Market Today

The market isn’t what it was even two years ago. It’s crowded, noisy, unstable.

• Every week, a new launch.

• Agents move between companies like changing outfits.

• Some close deals behind your back and smile to your face.

• Clients chase the best payment plan, and loyalty is often negotiable.

You work so hard to create structure, ethics, transparency… and sometimes it feels like no one wants that anymore.

Am I Angry? Yes. But I’m Also Clear.

I’m angry because I care. I care about doing things right.

I care about protecting my company.

And I care about building something that lasts—not just another brokerage chasing trends.

But this industry has changed.

And maybe… so must we.

What I’ve Learned as a Leader (The Hard Way)

• Not everyone is meant to stay. And that’s okay.

• Structure matters. Kindness without boundaries leads to chaos.

• Accountability beats potential. Every time.

• And real leadership means saying “no” more than “yes.”

It’s okay to outgrow people.

It’s okay to feel tired.

What’s not okay is giving up on your values.

To Every Broker Who’s Fighting This Fight

If you’ve ever sat in your office and asked yourself, “Is it just me?”—no, it’s not.

This market is tough.

This job is thankless.

But your vision matters.

To everyone building the right way—brick by brick, team by team—I see you.

Let’s keep leading, even when it hurts.

Let’s keep raising the bar, even when no one claps.

We’re not just building a business.

We’re building something better.

📩 Request a Free Consultation at +971549900046 or email yasar@remax-sc.com

Author: Ms.Yasar Abu Hejleh
Broker-Owner | SC AI Realty by RE/MAX